| Job Title | Digital Marketing Executive |
| Job Location | Bangalore, India |
| Industry | IT-Software / Software Services |
| Salary | 1,20,000 - 2,80,000 P.A. |
| Experience | 0.6 - 4 Years |
| Employment Type: | Permanent Job, Full Time |
| Openings | 1 |
| Key Skills |
Digital MarketingOnline MarketingEmail MarketingGoogle AnalyticsSocial MediaSearch Engine Optimization (SEO)Web AnalyticsGoogle AdwordsNewsletters |
| Roles & Responsibilities: |
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
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| Requirements: |
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Any degree in marketing or relevant field
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